Respect and trust key for Australia and China in the Long March to mutual prosperity

Monday, 14 September 2015

Building better business to business connections based on mutual respect and trust is key for Australian agriculture to make the most of the exciting trade opportunities in China.

That’s the view of Chinese strategic business advisor Alfred Chung who will address the Rural Press Club’s breakfast on Wednesday 23 September at the start of the two-day Ag in the Asian Century - National Export and Innovation Conference in Toowoomba.

Alfred Chung, Executive Director of China Agri-Business Ltd, says even with the China-Australia Free Trade Agreement (ChAFTA) and Australia’s enviable reputation for supplying world class livestock genetics and expertise, it will be the strength of individual business relationships that will determine ultimate success of Australian agribusiness to help meet China's insatiable market demands for premium quality food supply.

Over the past decade, Alfred has facilitated greater collaboration between China and Australia in relation to the meat sheep industry across initiatives including operation systems, genetics and production. Since early 2013, his focus has grown to include the beef industry developing joint ventures and holistic technical and management training in China’s key beef and dairy provinces.

Mr Chung will share his practical business insights and experiences working with Australian agribusiness in China and what he sees as the important steps for Australian and Chinese businesses in the Long March to mutual prosperity .

Mr Chung has just returned from the China International Fair for Investment and Trade (CIFIT), held in Xiamen in south-east China. CIFIT is currently China's only international investment promotion event aimed at facilitating bilateral investment. CIFIT showcases the investment opportunities from provinces, autonomous regions and municipalities from across China.

The Rural Press Club breakfast will be held at the Toowoomba Turf Club and costs $60 per person. To book or for more details visit the Ag in the Asian Century Conference website at

For media enquiries contact Anna Jones on (07) 4639 4600.

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